Technical Marketing Specialist Available Worldwide

Jerry James

I turn deep tech into marketing that moves buyers.

Technical marketing for PC hardware, cybersecurity, cloud, and SaaS — translating what engineering builds into demand gen, positioning, and content that converts.

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12+ yrs
Bangalore, IN
B2B + B2C tech

50M+: Views
1,000+: Pieces
50+: Clients

I bridge your engineering and marketing teams – making sure that the cool stuff your engineering is building behind-the-scenes each day translates into marketing that focuses and targets real customer issues with data-driven narratives.

Engineering

Marketing

I create compelling white papers, case studies, and documentation that turn complex technical features into clear benefits, while driving lead gen strategies and establishing your brand as a thought leader.

Experience with

what_i_do

I turn what engineering builds into what the market buys.

50+ campaigns
4 industries
10+ years

See the work

01 · technical_marketing Technical Marketing

Product Positioning, Go-to-Market Strategy, Competitive Analysis, Product Messaging, Technical Narratives, Market Research.

whitepapers · guides

02 · b2b_marketing B2B Marketing

Demand Generation, Account-Based Marketing, Lead Nurturing, Sales Enablement, B2B Content Strategy, Marketing Qualified Leads.

case studies · landing pages

03 · b2c_marketing B2C Marketing

Consumer Behavior, Brand Storytelling, Social Media Marketing, Customer Journey Mapping, Conversion Optimization, Performance Marketing.

blogs · launches · reviews

04 · tools_&_platforms The Stack

HubSpot
Salesforce
Google Analytics
Marketo
Pardot
Mailchimp
Hootsuite
Figma
WordPress
Webflow

how_to_engage

Three ways to plug me into your team — pick the shape that fits the problem.

01 · project
Project Engagements

A scoped, fixed deliverable — whitepaper packages, case-study series, launch content, a full site copy overhaul. Defined gap, defined deadline.

scoped · fixed-deliverable Book a discovery call
02 · retainer
Content & Strategy Retainer

An ongoing monthly engine — content pipeline, editorial calendar, demand-gen support, and an analytics feedback loop that compounds.

monthly · ongoing Book a discovery call
03 · fractional
Fractional Product Marketing

Embedded part-time — positioning, go-to-market planning, sales enablement, and translating between your engineers and your market.

embedded · part-time Book a discovery call

“Jerry is an exceptional technical writer, editor, and content marketer. He's been instrumental in our traffic growth from a few thousands to over 2M a month within 18 months!”

“The series of white papers Jerry created for us not only generated a significant number of qualified leads but also positioned us as thought leaders in the cybersecurity space.”

“The integrated B2C campaign for our new product line achieved a 150% ROI, far exceeding our expectations. Jerry's data-driven approach was key.”

“Working with Jerry was a game-changer. His strategic insights and execution on our B2B campaigns were instrumental in us exceeding our quarterly targets.”

“Jerry's expertise in technical marketing was crucial for our SaaS platform launch. He is a true professional and a pleasure to work with.”

“Jerry's ability to create clear and concise API documentation was a huge asset to our development team and our partners.”

“The B2C campaign Jerry developed was a resounding success. He has a deep understanding of the consumer mindset and how to engage them effectively.”

“We saw an 85% improvement in our lead nurturing process after Jerry implemented and optimized our marketing automation workflows. Highly recommended.”

“The marketing automation system Jerry put in place saved us countless hours and significantly increased our sales-ready leads.”

PC Hardware 2026

MSI × NVIDIA DGX Station — AI Supercomputing

Launch positioning for the MSI NVIDIA DGX Station — framing data-center-grade Grace Blackwell AI compute in a desktop form factor as a clear story for enterprise and research buyers, across a campaign landing and Computex press.

NVIDIA DGX Station campaign landing Liquid-cooled AI infrastructure at Computex 2026

PC Hardware 2022

EVA × MSI — Evangelion Gaming PC

Go-to-market for the MSI × Evangelion collaboration — building a limited-edition build narrative true to the fanbase, across launch press and a campaign landing.

Partnership launch press release Evangelion campaign landing

PC Hardware 2025

DigiME — AI Virtual Avatar Launch

Launch storytelling for MSI’s DigiME AI VTuber avatar — positioning an on-device AI feature as a creator-friendly headline across press, landing, and blog.

DigiME campaign landing

PC Hardware 2026

MPG OLED 322URDX36 — QD-OLED Gaming Monitor

Launch narrative for MSI’s flagship 4K 360Hz QD-OLED monitor — turning panel tech (Penta Tandem, Dark Armor) into a clear gamer-and-creator value story.

Computex 2026 — QD-OLED monitor round-up

Cloud 2020

Egen — Cloud Cost Optimization

A cloud / DevOps demand-gen program for Egen — a FinOps whitepaper and supporting webinars, blogs, and enterprise cloud case studies.

10 Ways to Reduce Cloud Costs White Paper (PDF) Caterpillar — predictive maintenance How to Reduce AWS Costs

PC Hardware 2024

CGDirector — Hardware Reviews & Explainers

Independent technical journalism for CGDirector — in-depth GPU/CPU reviews and evergreen explainers that built buyer trust and organic search authority.

RTX 4080 SUPER review AMD Threadripper 3990X review Motherboard buying guide

Cybersecurity 2019

RedLegg — Cybersecurity Content

Top-of-funnel security education for RedLegg — explanatory guides on vulnerability management and threat intelligence aimed at enterprise security buyers.

Vulnerability Management — complete guide Major data breaches

Software / SaaS 2020

LicenseSpring — Product & Launch Content

Product marketing for LicenseSpring’s licensing platform — launch announcements, integration news, and conversion-focused website copy for a developer audience.

New platform, license models & SDKs FastSpring integration Pricing page copy

PC Hardware 2023

MSI Reward Program — Loyalty Campaign

Relaunch messaging for the MSI Reward Program — turning a loyalty revamp into a clear member-value story across press and a program landing.

Reward Program launch press release Meet the new Reward Program

Full body of work

251 pieces

201220132014201520162017201820192020202120222023202420252026

Technical Marketing Specialist

Jerry James (Consulting)

10/2015 - Present 10 yrs 9 mos

Head of PC Hardware | Technical Editor

CGDirector

07/2019 - 06/2025 5 yrs 11 mos

Freelance Technical Marketing Consultant

MSI (Micro-Star Int'l)

05/2018 - Present 8 yrs 2 mos

Freelance Web Developer

Self-Employed

07/2014 - 08/2015 1 yr 1 mo

Administrator and Community Manager

Dota2Traders

10/2012 - 10/2015 3 yrs

Abstract illustration of tangled technical lines passing through a lens and emerging as clean, ordered content with a rising trend line

Blog

Useful thinking for technical marketers, founders, and product teams.

Notes on turning complex technology into clearer positioning, sharper content systems, and pages that help buyers understand what matters.

View all posts

May 19, 2026 Technical Marketing

The Tiny Audience that Moves Markets

Why technical marketing should earn trust with the engineers, developers, reviewers, power users, and enthusiasts who help everyone else buy with confidence.

Read article

May 18, 2026 Technical Content

Building a Better Technical Content Engine

A practical way to turn deep technical expertise into content that is clearer, easier to maintain, and more useful to buyers.

Read article

Open to freelance & consulting engagements

Get In Touch

Ready to elevate your technical marketing? Let's discuss how I can help drive growth for your B2B or B2C business.

jerry@placeholder.com

Reach out via LinkedIn

Jerry James

About Me

Skills & Expertise

You Build It. I'll Bring the Party

Project Engagements

Content & Strategy Retainer

Fractional Product Marketing

I Didn't Even Have to Bribe Them

Spoiler Alert: It Went Well